TubeMogul is to video sharing sites as Ping.fm is to social networks
For years the bane of my podcasting existence has been that dreaded time at the end of post-production…Distribution. Yet today I am happy to say I’ve put a few new tools in my arsenal that will alleviate the wretched headache.
TubeMogul is to video sharing sites as Ping.fm is to social networks. It’s a producers dream come true. With it I can upload a single video and have it redistribute to 17 of the top video sharing sites.
Living in a house with 3 other geeks and a meger 2 Mbps upstream cable Internet connection this has the potential to stave off those “who’s using up all the bandwidth” fights.![](\"http://www.darrenkitchen.net/wp-content/uploads/2008/07/whatis.gif\")
That alone is worth its weight in megabytes but it actually gets better. The tracking and reporting features are some of the best I’ve seen in a video site. No longer do I have to login to a dozen sites and manually input numbers in a custom excel sheet to get a clue how my videos are doing.
At a glance I can see how all my videos are doing across the video sharing sites or check out individual video stats. TubeMogul reports show yesterday vs. today’s views and the percentage gain or loss. You can drill down and get really specific about videos, sites, and date ranges. ![](\"http://www.darrenkitchen.net/wp-content/uploads/2008/07/tubemogul-charts.png\")
The flash-based charts are a nice touch too. The stats can be exported to a spreadsheet or embedded on a web page. Below I’m displaying my YouTube stats over the last 45 days.
Over the last three days Shannon has been uploading individually sliced segments from our back catalog to TubeMogul supported sites and as you can see it’s been pretty successful already. I hope the campaign can draw more viewers into the show with these short form snippets.
Anyway it seems that TubeMogul is comprehensive enough for a major television network and easy enough for a casual vlogger to use.